La Flamme Rouge  edition 9;  dateline 12 February 2015
    
    From  4-4-2 to phone numbers
Amid all the discussion surrounding the  £5.1-billion, three-year deal to broadcast Premier League football matches, the  Premier League’s chief executive, Richard Scudamore, took time to reiterate a  statement of fact about the competitive pinnacle of what some still fondly  refer to as the national game: “We're not set up for charitable purposes,” he  said, prompting, we presume, a nation to utter the obvious response as one  voice: “No shit, Sherlock.” Other figures relevant to the debate include: £12  million – the amount the Premier League puts into the Foootball Foundation  (£20m in 2000); 5% – the percentage of broadcasting deals agreed in 1999 that  should be passed to the grassroots (estimates range from 1 to 3% passed on from  the current deal); £100 million –value of that 5% if the agreement had been  honoured.
George  under the microscope
  Recently the chancellor took his chair in  front of the Treasury select committee and announced with that special brand of  confidence that only really comes with an expensive education and inherited  wealth that by the end of the next parliament the public purse will be showing  a surplus of £23 billion. News of polls suggesting that the public do not share  the chancellor’s zeal for cuts and want to maintain the public services that  they see as an essential part of a civilised society did little to remove his  trademarked expression of contempt, which has been calculated by experts in  superciliousness to be three parts smile four parts sneer. The key question for  the electorate is, of course, to what end? What will Little Georgie do with the  national wealth so fiercely gouged from the poor and the public sector? Perhaps  the political debate of the last five years can be summarised as: what is the  point of George Osborne?
Culture:  bigger than politics unless it suits
    Anyone who follows the culture secretary on  Twitter (some 13,700 people at the last count) could be forgiven for being  surprised by Mr Javid’s recent pronouncements on the value of culture. Speaking  recently at an event hosted by the Union of Jewish Students [see ‘Culture is bigger than politics, says  Javid’ on the TLR news page] our beloved culture supremo explained, in the  context of shipping works of art of disputed ownership to a nation against  which the UK is currently applying economic sanctions, that “culture is bigger  than politics”. These seems at odds with the Javid Twitter feed which  frequently drops party-political bons  mots among the pictures of the culture secretary glad-handing those blessed  by his presence. Retweets of blather from Conservative Central Office and the  Tory-fawning output from the Telegraph suggest that culture is quite able to  get down and dirty in the political mire when it suits.
Social  media: get it right
    And while we’re on the subject of social  media and secretaries of state, the younger members of the LFR team are getting  increasingly irritated by Javid’s abuse of selfie protocol. The far-from-shy  culture secretary is prone to peppering his followers’ timelines with images of  himself at hard at work on our behalf. However, unless the culture secretary  has 40-foot-long arms, it is increasingly obvious that the Javid selfies are  taken by staffers poised with a PR-focused camera. This means that they are not  really selfies at all, more an obvious attempt to big yourself up with the aid  of a team of flunkies and a Twitter account. This wouldn’t be too heinous a  social media offence were Javid not so keen to bang on about party politics as  though he was actually getting busy with the keyboard himself.
    
    Defending  the honour of hockey
Lest we forget, Twitter is a medium for  sniping, moaning and messing about. That anyone takes it seriously is a bit of  shame, not least because its status as a publishing medium means that it can  get you locked up. Never the less, we still we gambol among the 140-character  epigrams in the hope of entertainment rather than enlightenment. We found much  of the former and a little of the latter in a brief conversational flirtation  on the timelines between official friend of the Leisure Review Duncan  Wood-Allum and Sharron Davies MBE, semi-official face of swimming and the  personification of personal grooming. Duncan expressed disappointment that  Sharron had implied in an interview that hockey was something of an old-school  pursuit. Sharron immediately went on the attack, dismissing his comment was an  example of “ignorant rude tweets”. DWA politely rebutted the suggestion and the  micro-conversation continued until Sharron felt obliged to concede that she is  a “hockey netball running fan”, which DWA is now promoting as a new version of  triathlon for people who cannot swim. He has also quietly let it be known that he will settle for nothing less than an OBE. 
Libraries  and literary aspirations
    Much to our surprise at La Flamme Rouge,  two of the most inconsequential and unimportant aspects of modern culture,  Twitter and the Leisure Review, combined to create something of mild interest  recently when the Leisure Review timeline inadvertently hosted an interesting  debate on the future of libraries. Instead of the usual Twitter debate, which  is swiftly reduced to name-calling and comments about parentage, this discourse  included considered comments on capacity-building, leadership, the roles of  volunteers and funding. The teenager who looks after the TLR Twitter feed was  clearly bemused by what they were witnessing and quickly promised to make sure  that it would not happen again.
Sheffield’s  finest
    At La Flamme Rouge we’ve always had a soft  spot for Lord Coe. We still like to remember him as the fleet-footed Sebastian  who nipped round the streets of Sheffield on his way to world glory and still  had time to take late-night undergraduate bar-room competitions very seriously [see Row Z passim]. We should say  that we only refer to him as the Little Baron from a position of deep  affection, albeit with a significant marbling of scepticism and sarcasm as  befalls anyone prepared to serve time as a Tory minister, speak supportively of  the leadership abilities of William Hague and continue to claim that London  2012 left a legacy beyond the Olympic Park. For all his achievements, he may  find that the promise of tackling doping within international athletics may yet  prove to be his biggest challenge. Just as the Little Baron was launching his  bid for the post of president of the International Association of Athletics  Federations (IAAF) German television was showing a documentary in which a  former Russian international athlete was alleging that the Russian athletic  federation ran an organised doping system that resulted in almost all the  Russian Olympic team being on the gear. People who know about these things  suggested that the documentary seemed to be offering very persuasive details of  how the doping programme was pursued and, as surely as night follows day,  denials followed. The gentle thonk we  heard could well have been the sound of a large ball of ordure landing on Lord  Coe’s side of the net.  The loud thwack thatfollowed almost immediately was probably the sound of Lord Coe’s  hand making sharp contact with Lord Coe’s face.
Factory  life as interpreted by a Tory
    Among the details of the chancellor’s  autumn statement and talk of creating a “northern powerhouse” via investment in  the cities of Manchester, Sheffield, Leeds and Liverpool came mention of a £78  million grant to Manchester city council to create a new arts facility on the  site of the former Granada television studios. The venue is to be called the  Factory in recognition of the cultural impact of the club and record label of  the same name that was launched nearby in the 1980s and transformed the music  and dance culture of Manchester and the north-west of England, perhaps even the  world. Little Georgie is probably too young to remember and too rich to care  that Factory rose and thrived in response to the another recession created,  exacerbated and exploited by a Tory government. They didn’t cover that sort of  thing when he read history at Oxford and it would have been terribly bad form  to mention it during a Magdalen tutorial.
High  tide and high time
    It’s no doubt high time we drew a line  under the activities of the football family but just before we avert our eyes  forever we should at least recognise the ability of the Football League to  accept that a convicted fraudster was in fact guilty of an offence that could,  were one to take a long look at it, be viewed as dishonest. Thus was the  ownership of Leeds United by Massimo Cellino apparently brought to an end, the  Football League deciding that he was not quite the right sort to be an owner or  director of a football club. We hope that the English branch of this  particularly dysfunctional family will be enjoying this moment of apparent  moral fortitude while it lasts. At LFR we are fairly sure he’ll be back before  long.
Dull,  Dulwich, duller
    Dulwich Picture Gallery is hanging of a  reproduction of a masterpiece among the many genuine works on its celebrated  wall. While it is an interesting experiment, there is a suspicion that this is  merely a continuation of a current joke that has been running for some time.  The gallery has commissioned a painting from one of the numerous workshops in  China that will get their accomplished artists to knock out a close  approximation of the real thing. Some unkind observers have suggested that the  Conservative party is playing a similar joke with the prime minister.
Mrs Smith
La Flamme Rouge 
    Unpalatable and irreverent, unreliable but essential
    
